I work as a freelancer specialising in corporate and consumer branding & design. It is my firm belief, that a unique brand positioning, in which the brand´s values are clearly defined, offers a strong foundation and a clear direction for the branding and design development. I believe in asking the right questions and listening carefully to the answers. Whether I´m developing a design strategy or a logo design, the following 5 principles serve as a guide during the process, I call them the “Five-I´s”:

  • Investigate (audit & analysis)
  • Insights (learnings)
  • Imagine (creative, concept, strategy)
  • Intention (testing the concept)
  • Implementation (adaptation, artwork, production, and guidelines)