PACKAGING DESIGN

Gmund

Gmund

Gmund is a manufacturer of premium quality fine papers and paper products, based in Bavaria, Germany.

My role: As Senior Design Director at Landor Associates, I leed the design team in the concept and design development, of the promotional packaging to communicate the idea of food-safe paper. The chocolates were used as a give away at trade fairs and exhibitions.

Erasco

Erasco

Erasco is a well known German soup brand, belonging to Continental Foods.

My role: As Senior Design Director at Landor Associates, I led the design team in the development of a design strategy to enhance brand recognition and stand out on shelf; development of new pack architecture (creating a brand world (story) in the lower part of the label design which builds a continuous visual story around the whole can); logo optimisation;portfolio strategy; implementation and adaptation.

Adelholzener

Adelholzener

Adelholzener is a well known German brand for mineral water, wholly owned by the Congregation of the Holy Sisters of St. Paul of Vinzenz. All profits are used to support social and community work.

My role: As Senior Design Director at Landor Associates, I led the design team in the development of a design strategy; development of a new bottle shape and label design for the core product range – the mineral water. Our brief was to strengthen the brand, whilst also increasing the differentiation between the product offerings (classic, medium, still). Based on the success of this project, we developed further labels for other product ranges within the portfolio, e.g. Bio Schorle and Heilwasser.

P & G

Procter & Gamble

My role: As Senior Design Director at Landor Associates, I led the design team in the concept, design and strategy development: from gobal redesigns, to regional adaptations and guideline development. To this day, I continue to work on P&G brands.